Social media marketing refers to the process of gaining website traffic or attention through social media sites like Facebook and Twitter.
[Source: Wikipedia]
So what does a company need to do to get into social media marketing? How does one engage with the fans in facebook and also how does one really measure what ROI you can get from social media marketing?
Watch the video on the right and you will learn why social media marketing is increasingly becoming a vital part in a company's marketing and customer outreach plan.